Can a Keyword Rich Domain Also be a Brand?

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Brick Marketing SEO Newsletter www.BrickMarketing.com March 21, 2013 Can a Keyword Rich Domain Also be a Brand? I was talking with a prospective SEO client a few weeks ago whose domain name was essentially citystatelawyer.com (imagine something like BostonMALaywerLLC.com). She had registered the domain name a few years prior because she read/heard/someone told her that a good way to rank well in the search engines was to create a keyword rich domain name. As a lawyer that caters to a specific region, creating a domain name that was citystatelawyer.com seemed like a great way to get to the top of the SERPs quickly and help her business grow. CLICK HERE TO READ MORE    Interview with Content Marketing Expert Ann Handley Recently I had the chance to interview content marketing expert Ann Handley. If you've ever researched content marketing tips and best practices chances are you have come across Ann and her expert advice. Since 2002, Ann has been the Chief Content Officer of MarketingProfs, a training and education company. She is the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012. Translated into nine languages, including Turkish, Chinese, Korean, Italian, Portuguese.) Ann Handley is also a monthly columnist at Entrepreneur magazine, and the co-founder of ClickZ.  CLICK HERE TO READ MORE    Does PPC Help SEO? It seems to be a common question that new SEO clients ask. "If I run an AdWords PPC campaign in Google, will it help with my SEO?". The thought is that if you are paying Google some money, maybe they will help you out organically, too. Unfortunately it doesn't work that way (or fortunately, depending on how you look at it). Google doesn't give any preference to websites that run PPC campaigns when it comes to their organic listing. However, running an AdWords PPC campaign can have an indirect impact on the success of an SEO campaign. On a SERP (search engine results page), there are three sections of listings. Paid listings (PPC) appear on the top and on the side of a SERP.  CLICK HERE TO READ MORE  How to Measure Organic SEO Traffic In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn't a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effect of local SEO on search results and more.  CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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