Brick Marketing SEO Newsletter for March 26

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Brick Marketing SEO Newsletter www.BrickMarketing.com March 26, 2013 The 5 Step Approach to B2B Content Marketing Content is considered to be King for a reason. Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers. B2Bs are investing more into content marketing, which is great, but many are still making some mistakes along the way.   CLICK HERE TO READ MORE  On Site SEO Checklist An SEO campaign is comprised of many steps. The first phase is the research phase. It's necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through a site page by page and making changes that will improve its search engine visibility. It's important to be thorough when it comes to on site optimization.SEO has changed in many ways since people first began optimizing sites for the search engines. Back in the day, search results were much more easily manipulated. The search engines placed significance on the meta information of each page, including the "keyword" tag. Sites that stuffed popular keywords, relevant or not, into the keyword tag would rank for those keywords. CLICK HERE TO READ MORE    Don't Let 404 Errors Ruin Your Website When clicking through a website to find what you are looking for, there is nothing more frustrating than finding what you think is the perfect link that will lead you to the answer to your question or the product that you want to buy and then landing on a 404 Error page. This interrupts your thought process, confuses you about where to go next, and results in having a negative brand experience. Unfortunately it happens too often because website owners either don't know that they exist or aren't quite sure how to remedy the situation. CLICK HERE TO READ MORE    Vary Anchor Text to Avoid Penalties While it's important to invest in SEO and properly optimize a website and build legitimate inbound links, the Google Penguin update served as a not so subtle reminder that there is a difference between optimizing your website and web content and "over-optimizing" it. One recommendation that SEOs have long been making is to include keyword anchor text links within content. The search engines crawl links to determine website relevancy, and what better way to tell the search engine spiders what a page is about than to use a keyword as anchor text? CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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