Brick Marketing SEO Newsletter
www.BrickMarketing.com
| January 31, 2013 |
| Cheap SEO Will Cost You |
|  While it has showed some signs of improvement, the economy still isn't all that great. Businesses are still trying to trim their budget where they can in order to save money. They are looking for alternative and cheaper solutions. When times are tough, it's often the marketing budget that gets the brunt of the cut backs even though this is a huge mistake. If businesses are trimming marketing budgets, wouldn't this provide you with a huge opportunity if you DIDN'T trim it? It would position your business well when things started to rebound and people were willing to spend money again.
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| Interview with Internet Marketing Expert Jordan Kasteler |
|  Recently I had the chance to interview Internet marketing expert Jordan Kasteler. Jordan has been involved in Internet marketing and SEO since 2001 and has worked as the in-house SEO expert for Overstock.com, was the co-founder of an Internet marketing agency, SVP of Content Development and Managing Partner at BlueGlass Interactive, Inc., and is currently the online marketing strategist for PETA. I think it's safe to say that Jordan has worked on SEO campaigns from just about every angle (in-house, consultant, non-profit, for-profit) that you could during an SEO's career! He's seen all the Internet marketing struggles that small businesses, start ups, and large enterprises face and has great insights into what makes SEO different and the same for companies across the board. Jordan is also a regular contributor to the SEO industry site SearchEngineLand and had two of the site's top 10 articles (#1 and #6) for 2012!
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| Content Marketing is Link Building |
|  Within the overall topic of online marketing, content marketing and link building are typically listed as two separate online marketing or SEO tactics. Really though, there is nothing separate about these two. Content marketing is link building and vice versa.The two are still listed as separate entities because this wasn't always the case. Link building has evolved over the years.
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| 4 Pieces of SEO Advice for Small Businesses |
|  Small business owners are in an interesting place when it comes to SEO. They know they need it, but might not have the budget for a full service SEO solution. They have to be a business owner, sales guy, customer service rep, marketing squad and more-and they usually have to do it all by themselves. I know that investing in an SEO campaign can seem like a lot of extra work for a small business owner, but that doesn't mean it's not possible to manage!
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:UPCOMING BRICK MARKETING SEO TRAINING WORKSHOPS:
For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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