Brick Marketing SEO Newsletter
www.BrickMarketing.com
| December 11, 2012 |
| A Technical SEO Audit Can Find Website Issues |
|  When getting started with a new SEO campaign, or at least once every year if you are currently executing a long term campaign, it's important to conduct an SEO audit of your website to see how your website is being viewed by the search engines. In addition to looking at and analyzing inbound links and anchor text, it's also important to look at technical issues that could potentially harm your SEO. The search engines want to rank websites that provide a good user experience. If your site has unique meta tags for each page, good content, and clean code it's easy for the search engines to navigate and rank for related keywords and keyword phrases. Sometimes everything may look fine, but there could be issues on the back end of your website that you aren't even aware of such as duplicate page content or duplicate page titles. If you have any duplicates, it essentially means that your pages of content are competing with one another.
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| Know What to Expect From Your SEO Firm |
|  There's certainly no shortage of SEO companies out there and since your SEO partner doesn't need to be local, you have your choice of firms throughout the country. It's important to spend time researching and speak with each SEO services firm that you are considering. Not every firm is going to be the best fit for your business. It's important to feel comfortable with who you are doing business with since your SEO provider should be viewed as a team member. Be sure to ask questions during the early stages of the decision process so that you know exactly what to expect.
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| Focus on Target Audience to Improve SEO Efforts |
|  If you want to perform well in the search engines then you need to stop focusing on pleasing the search engines. That doesn't seem to make much sense does it? Let's explain. The search engines want to provide users with the best possible results. If the results aren't relevant to a search, don't meet a user's needs, or are filled with low quality sites the user isn't going to have a very good experience. The primary revenue source of the search engines comes from visitors clicking on paid listings in the Sponsored section. If search engine users aren't getting good results, they will find alternate ways to find what they are looking for, and won't be clicking on ads meaning that the search engines won't be generating revenue. Like any other business, the search engines aim to please their customers, or users. For this reason, the search engines (more specifically- Google) are changing their algorithms to attempt to "think" more like a human. SEO is no longer about pleasing search engine robots, it's about pleasing actual people.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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