Brick Marketing SEO Newsletter
www.BrickMarketing.com
| November 1, 2012 |
| SEO Isn't a Collaborative Process |
|  When asked, business owners using more than one SEO firm are usually doing it to "test the waters" with each. They may eventually move all of their websites to one SEO firm, but they want to know which firm is best. Essentially, they are pinning the word of one firm against the word of another firm and seeing if one comes out on top. If they consider the methods of one firm to be superior, they tell the other firms to follow suit. Really, that isn't how SEO works. Every SEO firm is different. Each has a different methodology and process to eventually get the same results. Some firms can use black hat tactics, others use gray hat tactics, and others remain strictly white hat. Obviously you want to stay away from the black and gray hatters, but just because the strategy of one white hat firm differs from that of another white hat firm does not mean that one is better than the other.
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| How Often Should I Check Analytics? |
|  Every business today should have a website, but just setting up a website really isn't good enough. If you're going to invest in website design and hosting, it's important to monitor the success of the website in order to look for ways to improve it. That's why it's necessary to set up a Google Analytics account. Google Analytics is a free tool that can provide website owners with a wealth of information including entrance keywords for every page of content, pages viewed, sources of visitors, time spent on the site, bounce rate, and more. This information can be very helpful in gauging the success of an SEO campaign and of online marketing efforts overall. A Google Analytics account is essential, but sometimes a website owner can become so consumed with the numbers that it becomes an obsession. The data is extremely beneficial and helpful, but it doesn't need to be looked at every day.
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| Penguin Recovery Tip: Don't Leave Your Link Portfolio Empty! |
|  When trying to recover from Penguin it's important to think of your link portfolio as a seesaw. You want to tip the balance from bad to good links, but it needs to happen slowly. The search engines like to see a slow, diversified approach to link building so trying to build too many links (even if they are quality) too fast might throw up another red flag. When your site has already been tagged once you don't want to give the search engines any more reasons to look unfavorably upon your site!
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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