Brick Marketing SEO Newsletter
www.BrickMarketing.com
| November 27, 2012 |
| Bing Webmaster Guidelines: Does Anyone Care? |
|  After further review of the Bing Webmaster Guidelines it was determined that there really wasn't anything groundbreaking about it. The Webmaster Guidelines outline that Bing seeks good content, inbound links help establish trust, you should submit a sitemap, page load time is important from a user perspective, 301 redirects should be used when moving content, and what the main focus areas of on site SEO are. All of this should sound pretty familiar if you know anything about the search engines and SEO. One difference that we did notice is that Bing directly states that "social media plays a role in today's effort to rank well in search results". The importance of social media isn't outright stated in the Google Webmaster Guidelines but Matt Cutts has certainly conveyed this many times in other outlets.
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| Are You Guilty of Over Optimization? |
| If there's any proof that we are at the mercy of the search engines (and more specifically, Google), look no further than at the recent Google Penguin update. Website owners have always been told that in order to succeed they need to participate in search engine optimization. They need to do keyword research and incorporate these keywords throughout website content and link building content. So, that's what they did. While Google is still encouraging website owners to optimize their sites, they are also telling site owners not to go overboard and sites that have done so are scrambling trying to recover from a penalty and figure out what they've done wrong. CLICK HERE TO READ MORE |
| Overcoming the Challenges of Small Business SEO |
|  When it comes to SEO you get what you pay for. Low costs usually mean low quality SEO. When I outline the whole process of building an SEO campaign from scratch to a site owner, many are surprisedW at just how much time goes into it. SEO may be "free" in that the tools don't cost anything, but there is a lot of man-time going into a well-rounded SEO campaign that site owners don't always expect. How hard do you expect someone to work when they are only getting $200 a month for their efforts? Would you expect your employees to work 40 hour weeks for $50? Why should an SEO firm be any different?
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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