Monday, November 5, 2012

Brick Marketing SEO Newsletter for November 5

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Brick Marketing SEO Newsletter
www.BrickMarketing.com

November 5, 2012
Avoid Links from Sites with These Traits

Link building is an important part of the SEO process. Inbound links are what conveys trust to the search engines. In a way, links help tell the search engines your story. It's important to be associated with the right websites in order to convey the right story. Not all links are created equal, just like all websites aren't created equal. There are lots of bad websites that exist and it's important to determine whether a site is worth getting a link from. 

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Don't Ignore Your Social Media Responsibilities

Initially, businesses were hesitant to get involved with social media. It seemed like it just may be a fad (clearly not the case) and it was scary because it involved putting a lot of information "out there" and allowed customers/clients/prospects to have some say in how the brand was perceived. However, over time, it became clear that the businesses that took advantage of social media and knew how to use it were seeing significant advantages. Not only does social media involvement promote brand loyalty and increase brand awareness, it can also have an impact on your search presence since social signals are now included as a part of the ranking algorithm. More businesses are getting involved with social media, but many still aren't "getting it". In order to reap the benefits of social media, it takes a lot more than merely setting up a page and checking in every once in awhile when time allows.

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Guidelines for Accepting Guest Blog Posts

Guest blog posts can be mutually beneficial for both parties involved. The guest blog post author is able to share their opinions and knowledge with a new group of people and the blog owner gets fresh content that will keep their blog active and thriving. However, if you own a blog and accept guest blog posts, don't think that you can just sit back, relax, and merely hit "publish".

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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