Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 30, 2012 |
| Link Exchanges: Bad for SEO and Usability |
|  The search engines use links (along with a multitude of other factors) to help determine a site's reputation. Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what "neighborhood" links are around, what anchor text is being used and much more. In short, Google knows everything about your website's link portfolio.
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| Should Your Site Include a Search Feature? |
|  Your website is the hub of all of your online activity. Obviously you want to have a site that is easy to use to provide visitors with a good experience. If they have a good experience on your site they will be more likely to buy, fill out a form, convert in some other way, or bookmark it to return later. Including a search feature is a no brainer right? Not exactly. A search feature on your website is essential for some website, but not every site needs it.
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| Blog to Boost Website Traffic |
|  As long as you keep your blog active and write content that is actually beneficial to your target audience and promote/share it, the blog will generate traffic to your website. If visitors like what they see on the blog they might click around the other pages of your site increasing the likelihood that they will become a lead or make a purchase.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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