Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 22, 2012 |
| Google Releases a Tool to Disavow Links |
|  Links have always been and continue to be an extremely important part of SEO. Google ranks websites based on trust and the inbound links pointing to a website convey this trust. In the early days of Google and SEO nearly any link was considered to be a good link. That's why so many low quality directories and link farms started popping up. Website owners knew that people were out hunting for links so they sold them. As the Google ranking algorithm has become much more advanced, these practices are now frowned upon. The link building focus has shifted to building links from relevant sites that target audience members actually visit. That way, the links help build SEO trust but also help to improve visibility and generate traffic back to the website.
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| Enterprise SEO Press Release Link Building Tip |
|  Once a public relations department or firm writes a press release, they should hand it over to their SEO team. The SEO team can then add anchor text links where it is relevant to do so. The links need to go to pages of a website that are related to the press release content. For example, if you are launching a new product or service, link to that product or service page. Don't just add in links to add links.
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| B2B Content Should Promote Thought Leadership |
|  In order to create content that resonates with your target audience, it's important to understand their needs. One great way to find out what they are looking for is simply to ask. Do you have a social media following? Newsletter subscribers? These people have opted in to receiving messages from you for a reason and will appreciate that you care about what they have to say. Speak to your customer service department and find out what some of the most common questions/concerns of your customers are. Another source of topic ideas is other industry blogs. See what others are talking about and browse the comments to look for inspiration.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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