Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 12, 2012 |
| How to Structure an SEO Campaign |
|  If you're a website owner that's new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start? The first step to finding success with SEO is to develop a strong website that has lots of good content that is beneficial to target audience members. Focus on their needs first, without worrying about SEO. Once you're confident that your content will keep the attention of website visitors and get them to convert and is worthy of putting in the SEO effort, you can then get started with optimizing it for search.
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| Relevance Should Determine Selected Keywords |
|  Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn't effective. Instead, keyword research should be performed for every page of a website. This process can be relatively quick and painless for a small website, while it can be overwhelming for a large site. Either way, it needs to be done. The keyword research process involves using a keyword research tool like the one that Google provides for free. Brainstorm potential keywords that people might use to find a given page of your site, enter them into the tool, and see what suggestions come up. The Google keyword tool will provide you with the number of monthly searches for each suggested keyword and will tell you whether the competition for that keyword is high, medium, or low. The competition typically correlates with the number of searches. The higher the search volume, the higher the competition is for those keywords.
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| 5 Content Marketing Research Tips |
|  Coming up with new topics for your content marketing campaign can be tricky, but it's not nearly as hard and most site owners and marketers seem to think it is! Here are five content marketing research tips to help you take your content marketing to the next level and always have a source of great topics on hand.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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