Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 23, 2012 |
| Don't Neglect to Revisit On Site SEO |
|  When getting started with an SEO campaign, the first phase is on site optimization. This phase includes conducting keyword research and selecting the most relevant keywords that have search volume for every page of the site. These keywords are then implemented in the body content on the page, the meta tags, and the customized URL. Once the site has been completely optimized and a site map has been generated and submitted it's time to move on to phase two, which is link building. Link building is known as the ongoing part of an SEO campaign because inbound links pass on a certain "trust factor" to the search engine spiders. A website that has lots of inbound links from relevant, quality sources will be viewed more favorably than one that doesn't. Link building is the primary focus of an SEO campaign once the website has been optimized, but that doesn't mean that you no longer need to pay attention to on site factors. It's easy to keep yourself consumed with link building for months or even years. When was the last time that you took a look at your on site SEO? If it's been awhile, it's time to revisit it.
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| Improve Blog Traffic from Your Target Audience |
|  It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn't just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and to convert by becoming a lead or making a purchase. You want your blog traffic to consist of target audience members.
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| Roundup Blog Posts Help Your Content Marketing |
|  Weekly or bi-weekly roundup blog posts are just one more thing that can help round out your content marketing strategy. I know that many site owners struggle with content creation, especially coming up with topics, and a roundup blog post is a good way to take some of the pressure off. You can even use old roundup posts as inspiration. Go back and revisit some of the blogs you featured-can you write your own response post to one? Can you take a unique spin on one of the topics? You can use those roundup blog posts as a way to keep track of great blogs and blogging examples for the next time you need a topic.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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