Brick Marketing SEO Newsletter
www.BrickMarketing.com
| July 30, 2012 |
| What is Earned Media and How Does it Impact SEO? |
|  Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and so forth. You could also call earned media user-generated content. The Holy Grail of earned media is having a piece of content go viral, where hundreds (if not thousands) of consumers are sharing your content in every which way across the Internet. Earned media is what happens when customers are reacting to the content that you create-taking your content marketing campaign to the next level.
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| Control What You Can of Your Online Reputation |
|  The online reputation of your business is everything. Besides talking with trusted friends, family members, and co-workers, people turn to the search engines when they are looking for information about products or services. If they find positive sentiments about your company, they will be more likely to keep your business in their consideration set. If they find negative sentiments, there is less of chance that you will be considered. After all, it's doubtful that you are the only one that offers your product or service. Every company has competitors and your competition will only benefit if you have a negative online reputation.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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