Monday, July 16, 2012

Brick Marketing SEO Newsletter for July 16

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July 16, 2012
Consider SEO When Developing a Brand

Search engine optimization is typically a strategy that is implemented once a business has its brand in place. SEO is used to get search engine users to notice the brand. Obviously, there's nothing wrong with that strategy and SEO can help improve the search engine performance of the brand website. But, what if the business is new, or is launching a new product that will have its own brand identity? It's never too early to be thinking about SEO.

When launching a new product or developing a brand, it's important to keep it simple for a few reasons. First, you want your customers to understand what it is. Using too many complex terms can confuse target audience members, and potentially even turn them off. Second, if customers are at all confused by what you offer- they certainly won't know how to search for it. This will affect your SEO. Even if the product is great, if it is branded in the wrong way it will make it difficult to optimize the web content that surrounds it in a way that will attract the attention of potential customers and clients.

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3 Blog Commenting Etiquette Tips

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing your brand as an industry authority. Reading industry blogs can also help you find more topics to fuel your own content marketing. However, if you can't get the blog comment approved by the blog owner you are missing out on the primary value of blog commenting, which is getting an inbound link for your site.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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