Brick Marketing SEO Newsletter
www.BrickMarketing.com
| July 2, 2012 |
| Keyword Relevancy is More Important Than Search Volume |
|  When undergoing the keyword selection process of onsite optimization, I find many site owners are often hesitant to incorporate the long-tail keywords that I am recommending that build into their content. They often ask "Why would I want to target a keyword that only gets 300 searches a month? This keyword has 3,000 searches a month, isn't that so much better for my SEO?" Interesting enough, search volume is not nearly as important for SEO as keyword relevancy is. If that keyword that only gets 300 searches a month accurately reflects the content on that page, it will be much more useful in the long run they the keyword with 3,000 searches that is only a close match. Think about it like this-let's say your company sells a tax preparation software solution for small businesses. A potential keyword you're considering targeting might be "tax preparation software," which gets 22,200 searches a month. However, a searcher looking for "tax preparation for software" might not just be a small business owner. It could be a regular person that is interested in doing their own taxes, a tax preparer looking for ways to optimize their business with new software or an HR rep for a large company that needs to handle tax preparation in-house. While all of those people need "tax preparation software" none of them need your product, which caters to small business owners. Even if you could rank well for such a broad keyword, chances are a substantial amount of visitors coming to your site wouldn't be your target audience. What's the point of getting more traffic if it's the wrong traffic?
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| Build Links that Will Get Noticed |
|  Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will be better positioned on a search engine results page. However, link building shouldn't only be done with the search engines in mind. Ultimately you want to build links that will also generate traffic to the website, which means that they need to be placed strategically in places that target audience members will actually be looking. A link that is never seen by target audience members may hold some small SEO benefit, but it will never actually get clicked on. Always be thinking about where target audience members will be when building links.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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