Brick Marketing SEO Newsletter
www.BrickMarketing.com
| June 20, 2012 |
| Competitor Info Can Help and Hinder SEO |
|  Before getting started with an SEO campaign it's important to conduct research. Obviously you want to spend time researching your target audience and their behavior online, but it's also important to spend some time researching what your competitors are doing in the online space. Competitor info can help you craft an SEO campaign, but if you aren't careful, it can also hinder the campaign. The first place to start looking is at the websites of your top 3 competitors. Remember, you need to be realistic about who your competitors are. If you operate a local wedding dress shop your competitor isn't Vera Wang. Competitors are based on factors like location, business size, etc. When looking at the websites of competitors, check out the meta information and content to figure out what keywords are being targeted. Use this information strategically. Don't copy the same keywords. This is especially true if your competition has been working at SEO for awhile. It will take a long time to outrank them. Instead, target different variations of the keywords and include some long tail keywords in your strategy.
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| Getting Controversial with Your Content |
|  I like to keep tabs on my sites' analytics to see if there are any major spikes or dips and try to ascertain what may have caused them. I noticed that the day after that post went live the Search Engine Optimization Journal got over 3,500 new visitors and 150 people signed up for the Brick Marketing SEO Newsletter. Now those numbers are way above the daily average so I started digging around-what had happened to cause such a jump? It didn't take long to see that that one post was having a major impact. It sent 900 visitors from Facebook and was Tweeted and reTweeted hundreds of times; I even got 40 visitors from Google+! In essence, this blog post went viral! I started scanning through the comments to see why this post had resonated so much with my readers.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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