Brick Marketing SEO Newsletter www.BrickMarketing.com
| April 25, 2012 |
| Benefits of Running a Link Audit |
| Every site owner and marketing professional should run a link audit on their site at least once a year. When conducting a full link audit, it's important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. Instead of losing a week's worth of time, visit a set amount of links each day and complete the link audit over time. No matter how you decide to conduct your link audit, it's imperative that you do so. CLICK HERE TO READ MORE |
| B2B Social Engagement Is About Lead Nurturing |
|  A B2B social media strategy needs to be created with the sales cycle in mind. In B2B, the sales cycle is often much longer than that of B2C. Since all decisions have business implications companies need to make sure that they are making the right choice. That's why a social media engagement strategy is important; it will establish trust over time. A big piece of a B2B social media strategy is to share and promote content with fans and followers. For this reason, a thorough B2B social media strategy includes blogging. Blogs are the original social media. It's an outlet for a business to share their knowledge with potential clients and customers which will establish them as thought leaders in a particular industry. B2B blog content needs to be tailored to different people that are at different parts of the sales process. This content then needs to be shared via social networking sites to attract prospects, no matter where they are in the buying cycle. CLICK HERE TO READ MORE |
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com
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