Brick Marketing SEO Newsletter
www.BrickMarketing.com
| February 1, 2012 |
| Back to SEO Link Building Basics |
|  The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What's important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can get so wrapped up in it, that they can take a link building strategy to the extreme and enter a gray or black hat area. Because it's good to get a refresher every once in awhile, let's take a look at some of the most popular link building strategies and outline what should and shouldn't be done.
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| A Link Portfolio Needs to be Diverse |
|  There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video marketing, industry specific links, industry association and local profile creation. Some links certainly carry more weight than others. So, that must mean that some links are more important than others and you can pick and choose what you should be doing, right? Not quite. All of these links are important, and necessary, since they all contribute towards a diverse link portfolio.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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