Wednesday, October 5, 2011

When Did You Last Google Yourself?

Brick Marketing SEO Newsletter
www.BrickMarketing.com

October 5, 2011
When Did You Last Google Yourself?

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We're all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what context?  Online reputation management is more critical than ever, especially since the advent of social networking. Anything we post online is there for good; nothing can ever truly be deleted, just buried. This means that a picture of your doing a key stand back in college could show up 10 years down the road when a potential employer or client is checking up on you. While we all do dumb things at various points in our lives, you never know what will come back to haunt you. Some clients/employers may not care about your college shenanigans; others may not be so pleased.
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Tips for Creating Local Search Profiles

Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must consumers are looking for quick information like a phone number or address. They aren't going to take the time to dig through your site to find that information. If you aren't listed locally, you are missing out on connecting with your local audience. For businesses that rely on local foot traffic, not having a local search presence could spell disaster.
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