Thursday, August 25, 2011

Tips for Determining Your SEM Budget

Brick Marketing SEO Newsletter
www.BrickMarketing.com

August 25, 2011
Tips for Determining Your SEM Budget

When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life.
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SEO is Never Done

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It's a marathon, not a sprint! You're link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success. You shouldn't quit your SEO activities just because it looks like your goals are being accomplished. It's not unusual for a site to slip backwards once they stop their SEO. Just because you've achieved the ranking position you wanted, that doesn't mean someone else can't take it away from you! The best defense is a good offense and SEO is the best offense you have online.
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