Tips for Conducting an SEO Link Audit ~ BERBAGI INFORMASI

Brick Marketing SEO Newsletter
www.BrickMarketing.com

July 28, 2011

Tips for Conducting a Link Audit

A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview they gave to an online industry publication. These natural links just happen, regardless of whether you intended for them to occur or not.
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Major Issues within the SEO Industry

The SEO industry may have one of the most negative reputations of any marketing -related field. Oftentimes the only reason SEO is being talked about in major news outlets is if a major company has been busted for practicing black hat SEO-like the J.C. Penney link building scam that made national headlines and resulted in the retailer's free-fall in Google's search results. Their black hat tactics (even if the company denies they were aware of the links) threw SEO under the light of public scrutiny, with many smaller businesses grabbing their torches and pitchforks, determined to punish the SEO scammers who had conned them. While there are plenty of good, white hat SEO providers trying to rebuild the industry's reputation and public perception, there are a few internal problems that could keep the world of SEO from ever being looked upon favorably.
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