Panda and Penguin: It's Not so Black and White

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February 19, 2015 Panda and Penguin: It's Not so Black and White   I recently read a great article by Dave Davies over on Search Engine Watch that had me thinking. Titled "Which Update?" Is The Wrong Question, he says: "Most people don't fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas. Let's say for example that you noticed a drop in your organic traffic starting in late September. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to start vetting your content. CLICK HERE TO READ MORE  Separating the Good Potential Links from the Bad   Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it's no small wonder why! I've seen sites get hit and take more than a year to recover, if they recover at all. And even though there are thousands of articles and videos out there about how you can avoid tripping up the Penguin filters, there are thousands more horror stories about site owners doing what they thought was right and still getting slapped by Google. So what is a site owner to do?   CLICK HERE TO READ MORE  Why You Shouldn't Use a Custom CMS for Your Website Back in the day, many websites were built in programs like Adobe Dreamweaver and then were published to a server to be hosted on the web. Any time adjustments needed to be made including adding or deleting content - you had to open Dreamweaver, make the changes, and then republish to the web. In the past decade or so, content management systems (CMS for short) have made producing and managing a website a much easier task to manage. CLICK HERE TO READ MORE     5 Tips for Curating Social Media Content    If you've decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you've probably noticed (and likely why you've waited this long to get going in the first place), it takes a lot of hard work and time to create high quality content on an ongoing basis. You may be lucky to publish one new blog post a week. CLICK HERE TO READ MORE 3 Reasons Why You Need a Content Marketing Strategy If you are a one-man content creation show you probably don't need a written content marketing strategy because you are the writer, the publisher, the editor, and the promoter all rolled up into one! But the minute someone else comes into the picture you need that written content marketing strategy because it protects you, your content plan, and your brand. Here are 3 reasons why you need a content marketing strategy as soon as more than one person is involved.  CLICK HERE TO READ MORE     Connect With Brick Marketing:

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Brick Marketing SEO Newsletter for February 17

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February 17, 2015 Measuring Year Over Year Organic Growth   Now that 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any surges of traffic? Any "big win" referral links that amounted to hundreds of visitors? CLICK HERE TO READ MORE  Just Enough SEO Knowledge to Be Dangerous   In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of the strategy and implementation. Category C - they do their best to learn everything they can about SEO and set out to really make headway in the SERPs, for better or worse. Category A sites don't usually see much movement very quickly, but given enough time those sites can and do well online.   CLICK HERE TO READ MORE  How (and Why) to Enable SSL on your WordPress Website While massive improvements have been made over the last 20 years in how webpages respond, the way computers communicate with different webpages hasn't changed much. To visit most websites, you most likely have to type in HTTP in the URL. What this code stands for is Hypertext Transfer Protocol. CLICK HERE TO READ MORE     Social Media Isn't an "Either-Or" Game    In a recent article on ClickZ titled "How to Launch Your B2B Social Media Presence: A 30-Day Plan", author Kristen Kovner had the following to say regarding where businesses should be posting: There are myriad social channels, and experts will tell you it's not an "either-or" game but a "yes, and" game. Basically what this means is that it's not a choice. You shouldn't be active on Facebook OR Twitter (B2Cs) or Twitter OR LinkedIn (B2Bs). CLICK HERE TO READ MORE The Content Marketing Bar Has Been Raised Content marketing is where it's at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it's becoming harder and harder to stand out among all of the content that's out there. Here are some tips to follow in today's competitive content marketplace. Focus on your niche and target audience - Remember, you aren't competing with everyone that's publishing content out there.    CLICK HERE TO READ MORE     Connect With Brick Marketing:

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Why You Shouldn't Rely Too Heavily on Newsjacking

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February 5, 2015 Why You Shouldn't Rely Too Heavily on Newsjacking   If you're not familiar with the term "newsjacking", here's a quick overview. The term became popular after the publication of David Meerman Scott's book, "Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage". The title includes a brief explanation but what we're talking about here is newsjacking when it comes to content marketing. CLICK HERE TO READ MORE  The Benefits of Nofollow Links   The nofollow attribute (rel="nofollow") tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these links are anything but. They might not be passing that coveted "link juice", but here's what they are doing ...   CLICK HERE TO READ MORE  Use Your Business Blog as Bait When developing your blogging strategy, it's important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catch fish. We know it's something that they want so we dangle it right in front of them and wait for them to latch on. Business blogging should be viewed the same way. Blog content is the bait that we use to get target audience members to latch on to our brand. CLICK HERE TO READ MORE     5 Tips for Writing Effective PPC Ad Copy    As an advertiser, you want to make the most of your PPC advertising budget. One way to do so is to write great ads. Great ads contribute to a higher Quality Score, are shown more often, and get more clicks.Here are 5 tips for writing effective PPC ad copy. 1) Include keywords - Seems obvious, but you'd be surprised how often this fundamental step is missed!   CLICK HERE TO READ MORE How Small Businesses Have a Content Marketing Advantage Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn't mean that small business owners should just sit back and think that they can't compete with the big guys. This is especially true when it comes to online content marketing which has "leveled the playing field" so to say. Anyone can publish content online in order to build an audience. CLICK HERE TO READ MORE     Connect With Brick Marketing:

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