Why You Shouldn't Rely Too Heavily on Newsjacking

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February 5, 2015 Why You Shouldn't Rely Too Heavily on Newsjacking   If you're not familiar with the term "newsjacking", here's a quick overview. The term became popular after the publication of David Meerman Scott's book, "Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage". The title includes a brief explanation but what we're talking about here is newsjacking when it comes to content marketing. CLICK HERE TO READ MORE  The Benefits of Nofollow Links   The nofollow attribute (rel="nofollow") tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these links are anything but. They might not be passing that coveted "link juice", but here's what they are doing ...   CLICK HERE TO READ MORE  Use Your Business Blog as Bait When developing your blogging strategy, it's important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catch fish. We know it's something that they want so we dangle it right in front of them and wait for them to latch on. Business blogging should be viewed the same way. Blog content is the bait that we use to get target audience members to latch on to our brand. CLICK HERE TO READ MORE     5 Tips for Writing Effective PPC Ad Copy    As an advertiser, you want to make the most of your PPC advertising budget. One way to do so is to write great ads. Great ads contribute to a higher Quality Score, are shown more often, and get more clicks.Here are 5 tips for writing effective PPC ad copy. 1) Include keywords - Seems obvious, but you'd be surprised how often this fundamental step is missed!   CLICK HERE TO READ MORE How Small Businesses Have a Content Marketing Advantage Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn't mean that small business owners should just sit back and think that they can't compete with the big guys. This is especially true when it comes to online content marketing which has "leveled the playing field" so to say. Anyone can publish content online in order to build an audience. CLICK HERE TO READ MORE     Connect With Brick Marketing:

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