| Excerpts: While we'll always advocate for investing a portion of your marketing budget on SEO, we'll also tell you that there are plenty of online advertising channels that can complement your SEO campaign nicely, if you have the extra budget for it. We look at SEO as the long-term strategy that builds a solid foundation for... View Article The post Online Advertising Channels That Complement SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.
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There are two types of inbound links: followed and nofollowed. In the world of SEO, followed links are "followed" by the search engine spiders and affect PageRank and domain authority. Nofollowed links include html code (rel=”nofollow”) on the back end that tell Google not to follow a link, or allow it to affect ranking. So,... View Article The post Making the Case for Nofollowed Links appeared first on Brick Marketing - SEO Marketing Solutions Company.
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If you are relatively new to the world of SEO, it can seem a bit complicated. After all, nobody can tell you for sure what every single Google ranking signal is or how much each signal is weighted in the overall search algorithm. So, what are we chasing then? Well, the key to a solid... View Article The post 4 Key Components of SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.
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