Brick Marketing SEO Newsletter for November 11

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November 11, 2014 SEO and the Long B2B Sales Cycle    One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it's often more complicated. That's because the sales cycle is so much longer.   CLICK HERE TO READ MORE Are The Right People Finding the Right Page On Your Website?   Just the other day I was talking with one of our full service SEO clients about the progress of their new site. This company, a staffing agency, operates in multiple verticals, so their SEO program has a lot of ground to cover. I noticed in their Google Analytics account and Webmaster Tools data that one particular vertical seemed to be doing really well organically.   CLICK HERE TO READ MORE How Site Speed Impacts Website Performance   Most of us access the internet over high-speed broadband or wireless networks, leaving dial-up internet a thing of the past. Even though most users are able to surf the web at high speeds, the speed at which your website operates is a major factor in how the site performs not only in search, but as a website overall. CLICK HERE TO READ MORE   3 Ways to Get More Twitter Followers Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief description, and linking over to your website isn't enough to result in meaningful connections that could ultimately result in leads or sales down the road. CLICK HERE TO READ MORE   How Content Generates B2B Sales   The B2B sales cycle doesn't begin when a prospect fills out a lead form or calls the sales department. It begins when the prospect first learns about your brand and starts conducting research on their own. Very few people will blindly call a sales team. They want to know what they are dealing with before they take that next step. And where do they find this information? Through the content that you produce! In many B2B sectors the sales cycle is very long, especially for products or services that are very costly. Businesses won't hand over their credit card on a whim.   CLICK HERE TO READ MORE  Connect With Brick Marketing:

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