Brick Marketing SEO Newsletter for November 4

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November 4, 2014 The Reality of What SEO Success Looks Like    SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sending a portion of the marketing budget each month to the SEO agency. CLICK HERE TO READ MORE    What Search Terms Are Driving the Most Traffic to Your Site?   Until Google started locking keyword level data under "not provided," site owners could use Google Analytics to see what search terms people were using to find your website, how long they were spending on your site, how many pages they visited, what path they followed through your website, track conversions, and more.    CLICK HERE TO READ MORE Why You Need to Update Your Website Continuously   Building a website takes a lot of time and energy. From reviewing web design options, to creating content, to building the site and then testing of the new site - the process can take a while. Once the site is live and error free, it may be tempting to never have to touch the website again. However, you need to regularly update your site in order to keep your site in top working condition. CLICK HERE TO READ MORE  Feed Your Social Media Machine Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repeat purchases from existing customers. Consumers expect a business to have a social media presence today just as much as they expect a business to have its own website. In the minds of many, a business today that lacks social media pages lacks credibility. CLICK HERE TO READ MORE     Content is For Your Target Audience First, SEO Second   Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it's important to note that ultimately, content needs to be produced for the right reasons. It shouldn't just be produced to publish additional pages that include keywords to attract the search spiders.   CLICK HERE TO READ MORE   Connect With Brick Marketing:

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