Thursday, September 25, 2014

Is It Time to Cut and Run from Your Website?

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September 25, 2014

 

We once worked with a client that had a .net website which was hit hard by both Penguin 2.0 AND 2.1 for link spam. Their previous SEO firm, which was based on India, had relied totally on article spinning, directory submissions, and exact-match anchor text to build this client's link profile up-and all three of those tactics were exactly what Penguin was penalizing websites for. 
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In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they didn't realize the game had changed.

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Redesigning a website is a major undertaking. Not only is the design changing dramatically, but logos are being updated, content is being rewritten, navigation is being restructured, and more. There are a million and one things to keep track of when redesigning a website, and plenty more you don't even realize you need to keep track of until they aren't working!  

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If you are using the Internet to market your business (and today, every business should be) it's necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc.  

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Content marketing is the most crucial component of an SEO strategy today. It's also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that something always slips through the cracks and their content efforts never quite match up with what they should be, limiting SEO success and online marketing efforts overall.

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