Brick Marketing SEO Newsletter
www.BrickMarketing.com
| November 7, 2013 |
The Impact of Enterprise SEO
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|  In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it came to the company blog.
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How Did Your B2B SEO Campaign Go So Wrong?
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|  B2B SEO is a long term process. There really is no other way around it. What you do today could impact the overall success of your website for months or even years to come. That's why Brick Marketing always recommends our full service B2B SEO clients stick to a white hat SEO program. That way you minimize the risk of having any skeletons in your SEO closet that could come back to haunt your down the road. But if your B2B SEO campaign has flat lined (or even worse, started back sliding) there could be a variety of factors at play.
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Interview with Michelle Stinson Ross of Digital Always Media, Inc.
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|  Recently I had the chance to interview Michelle Stinson Ross, the Director of Social Media Marketing at Digital Always Media, Inc. Michelle is the co-host of the popular Social Media discussion group #SocialChat, a popular and respected industry blogger for writer for Search News Central and Search Engine Journal, and is the founder of Firestarter Social Media. Question: Could social signals ever replace traditional link building when it comes to the search algorithm? Answer from Michelle Stinson Ross: As an indicator of short term hot topic influence, yes. Take breaking news, for example.
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Utilize Long Tail Keywords for SEO Wins
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|  Keywords are at the center of an SEO campaign. After all, in the most basic terms that's how SEO works. People type in a keyword or a keyword phrase into the search engine and the search engine shows results that include that keyword or keyword variation. This is why keyword research is one of the first items completed within an SEO campaign. There are two types of keywords; broad and niche. Broad keywords are usually one or two words that are wide-ranging.
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Redirecting an Old Domain Name
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|  A few weeks ago one of my SEO clients came to me and mentioned that over the years he had purchased a handful of domain names that he felt were great domains to have in his industry, but he had never really bothered to do anything with them. They didn't have any links over to his main company website, so they weren't even sending the few hundred visitors these sites were getting organically over to a site where they could actually be beneficial to his business.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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