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Brick Marketing SEO Newsletter www.BrickMarketing.com October 10, 2013 Penguin 5.0, aka 2.1, Is Live On Friday, October 4th Matt Cutts tweeted that Penguin 2.1 launched, affecting about 1% of search queries. For the record, some SEOs are referring to Penguin 2.1 as Penguin 5.0 so know that they are talking about the same update. Why the naming confusion? As Danny Sullivan over at Search Engine Land explains ... CLICK HERE TO READ MORE  Getting Everyone Involved in the B2B Content Creation Process A while back Brick Marketing had the honor of interviewing B2B marketing expert Michael Brenner, author of B2B Marketing Insider, co-founder of the social news site Business 2 Community, and Editor-in-Chief of SAP's "innovation" blog. He's is in some way responsible for dozens, if not hundreds, of pieces of B2B content going live every day. Most of our B2B clients have a hard time coming up with two blog posts a week, let alone dozens a day.   CLICK HERE TO READ MORE  Interview with Christian Arno of Lingo24 Recently I had the chance to interview Christian Arno, the founder of translation services provider Lingo24. Christian started Lingo24 when he was just 22 in 2001. He won the Shell LiveWIRE 'Young Entrepreneur of the Year' award in 2003. In  2009 he as a finalist in the 'Entrepreneur of the Year' category at the 2009 National Business Awards for Scotland. Question: What should a global brand do if some of their most important keywords don't translate? Answer from Christian Arno: A direct translation of your keywords into another language isn't always the best option. That's because it doesn't take into account what people are actually searching for.   CLICK HERE TO READ MORE   Tell Google What Your Site is About Even though the Google algorithm is extremely complex and the search engine giant continues to make new strides every day to produce results that users are going to be happy with we have to continue to keep one thing in mind- it's search spiders (robots) that are doing a majority of the work. As smart as they may be, they aren't that smart and they certainly aren't mind readers or psychics. The only way that a search spider will know what your site is about is if you tell them. Unless you are intimately familiar with SEO and how it all works together, this might not be so obvious to the average business website owner.  CLICK HERE TO READ MORE Link Building Practices to Avoid With the recent release of the Google Penguin 2.0 algorithm update the focus is back on link building for SEO purposes. Links are an important component of the online landscape. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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