Make Sure Your SEO Lines Up with Searcher Behavior

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Brick Marketing SEO Newsletter www.BrickMarketing.com October 31, 2013 Make Sure Your SEO Lines Up with Searcher Behavior A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you're conducting your keyword research you have to keep an open mind about what kind of search terms are going to be the best fit for your website.   CLICK HERE TO READ MORE  Remove the Politics from Your B2B Blog Business blogging is an important element of B2B online marketing for many reasons. A business blog is an outlet to share your expertise on a specific topic and an opportunity to be viewed as a thought leader in your industry. B2B decision makers are conducting research online and if you have an active blog, it's one additional way for them to familiarize themselves with not only the products and services that you have to offer but also with the culture of your company.  CLICK HERE TO READ MORE  Interview with Jeffrey Rohrs of ExactTarget Recently I had the chance to interview Jeffrey Rohrs, VP of ExactTarget's Marketing Insights Team. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers, will be published by Wiley this December (2013). He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series. Question: How exactly does a lawyer turn into a digital media marketer? Answer from Jeffrey Rohrs: You go into practice to learn that being a litigator is reliving the worst moments of other people's lives and that "being creative" is a criticism.    CLICK HERE TO READ MORE Yes, Keyword Research for SEO is Necessary When things first get underway with a new client, we spend some time outlining the process that we will take and how much time we expect to be spending on each task.   CLICK HERE TO READ MORE  Changing Your Site Structure Can Impact Your SEO Sooner or later you're going to want to update your site and chances are that will involve changing your site structure in one way or another. But while you're working on the usability of your site, the new design and layout, freshening up the content and making sure your messaging doesn't get lost along the way you also have to keep your SEO in mind! The last thing you want to do is change your site structure in such a way that it negatively affects your SEO and you lose some hard-earned (and well-deserved ground) because of something seemingly as simple as site structure. CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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