Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 24, 2013 |
Don't Turn Google into Your Only Traffic Source
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|  This might sound unusual coming from an SEO provider, but you don't want to rest the long term success of your website solely on the search engines. I can hear what you're thinking now; "but if I shouldn't rely on the search engines than what is the point of SEO?" The point of SEO is to help drive more qualified visitors to your website over time by helping grow your online brand presence (which includes, but is not limited to the search engine results). In my experience, I've found that when site owners worry about building their organic traffic from a variety of sources and NOT just on the search engines their SEO. That being said, what kind of traffic sources should you be building and how can you tell if they are any good?
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What Happens When You Redesign Your Link Architecture?
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|  Here's a quote direct from the Google Webmaster Central blog, "Link architecture-the method of internal linking on your site-is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures that your visitors can navigate and enjoy your site." Link architecture includes things such as your high level navigation, the site footer, page to page linking and more.
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Interview with Marios Alexandrou of STEAK's Search Marketing
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|  Recently I had the chance to interview Marios Alexandrou, the East Coast Director of SEO for Steak's Search Marketing team. Marios has spent 20 years in technology in numerous roles including network administration, web development, and project management and got into SEO 10 years ago when he built his first business-related website. Marios writes about SEO for ClickZ, as well as focusing on the broader area of Internet marketing for Infolific. Question: What do you think of Google's recent announcement that online press releases and guest blog posts can't use keyword-rich anchor text?
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How B2B SEO is Like PR
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|  There is a right way and a wrong way to reach out to members of your niche community regarding potential SEO boosting content opportunities. You don't want to just send mass emails to anyone that you can get contact information for. Instead you want to take a strategic approach to who you reach out to so that you aren't considered to be a pest. If you're active in B2B SEO you should already be doing two things that can potentially lead to relationships and link building opportunities. The first is blog commenting. Blog commenting isn't just to get a backlink. In many cases the blog comment link is no followed. What a blog comment does is get you on the radar of the blogger. They might respond to your comment and begin a conversation. If they like what you have to say they'd be more open to allowing you to post on their blog or linking over to your content as a resource. The second is social media. Pay attention to who is liking, sharing, and commenting on your content that you share in social media.
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What is White Hat SEO?
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|  White hat SEO is just one of the many methodologies your SEO campaign can follow. There is also black hat SEO, grey hat SEO and many other shades in between. One methodology isn't necessarily better than the other but, as a strictly white hat SEO professional, I believe that white hat SEO is the best way to ensure your long term SEO success and build a powerful online brand presence.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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