Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 17, 2013 |
There's No Such Thing as "Too Much" B2B SEO Content
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|  In years of experience working with B2B clients, many of them have one thing in common. They just aren't producing enough online content. When it comes to marketing your business online, it's necessary to have more than a static website today. It involves ongoing content creation and distribution. B2Bs are often lacking in this area when really, they are the ones that should be utilizing all of the content distribution channels that are available to them. B2B decision makers are looking for as much information as possible before making a purchase. While not always the case, B2B products and services can be more complex than the average B2C product or service which is why informational content is essential.
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Basic Links that Every Site Should Have
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|  Arguably the most difficult part of an SEO campaign is the ongoing link building component. It's a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity of links. Basically, the links that hold the most value are the ones that are the hardest to acquire.
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What Can We Learn from Twitter's Performance Analytics?
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|  Twitter has opened Tweet performance analytics to just about everyone, not just paid advertisers. And who doesn't love free data directly from the horse's mouth?! There are a lot of third party tools out there that give B2B marketers and site owners insights into their Twitter followers and activity, but it's nice to finally have a dashboard from Twitter itself that breaks down things like clicks, retweets, follower growth and loss, and more into easy to read graphs.
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Using Google Hangouts to Create Video Blog Posts
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|  I came across this fantastic post on ClickZ by Chad Hill that broke down how he and colleague Adam Stetzer decided to use Google Hangouts to create a video blog post every day in 30 minutes or less. Google Hangouts lets you record your hangout and automatically post it to YouTube. You can then embed the YouTube video on your site in a video blog post. He says they shot and posted 75 videos over the last six months and if you look at his article he's got a great graph to show you how much organic traffic those video blog posts have garnered over time. The great thing about evergreen content is that it keeps pulling in targeted visitors to your site-a post you publish today could very easily be found 8 months from now in the SERPs and still provide value.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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