Brick Marketing SEO Newsletter
www.BrickMarketing.com
| July 30, 2013 |
Google Makes Big SEO Changes to Webmaster Guidelines
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|  One of the biggest complaints many site owners have with Google is that when they need real direction Google's go-to response is to refer to the Webmaster Guidelines, which can sometimes be rather vague. Every now and then Google makes updates to the Google Webmaster Guidelines in an attempt to better guide, teach, and explain SEO to site owners and recently the search giant made some major changes to the Link Scheme page (the kind of links that would trigger a Penguin or manual link penalty) that every site owner should be aware of immediately. These changes could dramatically influence the way you go about your link building from here on out.
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Every Business Decision Affects SEO
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|  While SEO is an online marketing tactic, it's important that it doesn't operate in a silo. If SEO is kept separate from every other business decision that is made it won't be working at its full potential. This is why it's so important to have all team members on board with the SEO strategy and to understand how SEO can be affected by what's going on within the company. If you have decided to outsource SEO to an SEO company, think of them as a team member and keep them informed about any changes that might be going on. Business decisions can affect everything SEO related including the keywords that are targeted, what content is shared, and how social media will be executed.
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Don't Focus on B2B Keyword Search Volume
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|  After industry and competitive research has been completed, the next step in a B2B SEO campaign is keyword research. B2B keyword research is necessary in order to understand how people are searching for the products or services that you provide. Best practice is to conduct keyword research for every page of the website, whether the website has 10 pages or 100. Obviously for larger B2B websites, the keyword research process can take some time. Once a spreadsheet has been created that displays keywords that are currently bringing traffic to a page along with new keyword research that includes search volume, it will be delivered to the B2B SEO client for approval.
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Don't Let Broken Links Affect Site SEO Quality
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|  Broken links can hurt from an SEO perspective because one of the factors that the search engines take into account is the usability of a website. If a search engine spider visits your site and comes to lots of "dead ends", or broken links, it can cause problems. First, it means that the site isn't properly being crawled or indexed. The search spiders go from link to link on your site, determining which pages are relevant to which keyword searches. A broken link is like a stop sign that halts the progress of the search engine spider.
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Why Pay Per Link SEO is No Good
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|  If you're in the market for an SEO provider you'll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Once you've decided to outsource, what next? Spend some time doing some research to find the best option for your business. SEO services vary greatly. Full service SEO firms will do everything from keyword research to on site optimization to making technical SEO recommendations to creating content to operating social media to traditional link building and more. However, this kind of service is also more expensive. There are cheaper alternatives that exist like link building only services, some of which work on a pay per link basis.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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