Brick Marketing SEO Newsletter
www.BrickMarketing.com
| May 9, 2013 |
SEO References and Testimonials: Make Sure They're Real
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|  If you are in the market to find an SEO firm to work with, there are certain criteria that you should look for. An SEO firm needs to be responsive, easy to work with, willing to take feedback, and it should practice what it preaches in order to have a positive search engine presence of its own. One item that potential clients often ask for are references and testimonials. While this makes sense, it can also be a flawed approach to deciding which SEO firm to work with for the following reasons. They could be fake. Think about how easy it could be for the owner of an SEO company to ask a family member or a friend of theirs to be the provider of their SEO references and SEO testimonials. Obviously this is an extremely shady practice, but would a potential client ever really know the truth?
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SEO Copywriting Rules to Follow
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|  When writing copy that is going to be published anywhere it's important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. One of the primary ways that people find content online is through the search engines. The search engines deliver results that are relevant to a search query based on the keywords that were searched for. While keywords are often incorporated into content naturally when writing, it is especially important to pay attention to when writing for the web.
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Share-Worthy Content Ranks Higher In Search
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|  Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years and you'll see that the majority of content that ranks high in the search engines tends to be the most popularly shared. As social signals are having more of an impact on the SERPs, you need to make sure your content is not only optimized for search engine spiders, but for your readers and followers as well.
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Interview with Elisabeth Osmeloski of Search Engine Land
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|  Recently I had the chance to interview Elisabeth Osmeloski. Elisabeth is the Director of Audience Development for Search Engine Land and Marketing Land which means she is responsible for managing all editorial content from guest contributors and daily articles from expert columnists. If you read either site you have her to thank! She also assists in programming sessions at Third Door Media's Search Marketing Expo conference series and is the co-founder and President of SLCSEM.org.
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Key Components of a White Hat SEO Campaign
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|  There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that aren't approved by the search engines in order to attempt to gain a quick improvement in rank and SERP (search engine results page) presence.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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