Brick Marketing SEO Newsletter
www.BrickMarketing.com
| February 5, 2013 |
| Are You Overlooking Valuable Linking Opportunities? |
|  Building quality, white hat links is tough work. While it's important to be efficient with your link building, taking shortcuts will usually land you in hot water. However, just because building inbound links can be challenging and time-consuming, that doesn't mean it has to be all that painful for site owners! Chances are there are a few "easy win" link building opportunities staring you in the face.
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| Get Realistic about B2B Social Attribution |
|  Most B2B sales cycles are very long; I've even worked with some B2B companies where the average sales cycle was 9+ months. When a potential customer is looking to invest in a million dollar piece of equipment or $100,000 enterprise software system it's usually not a decision they take likely. The odds of a B2B lead coming to your site for the first time and converting right away are slim to none (I'd wager none).
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| Social Media Tactics that Improve Conversion |
|  Millions of people sign in to one or more social media accounts on a daily basis. Since it's where the people are, social media can be a great online marketing tool if it's used properly. While social media may be for "fun" for personal use, it can't be looked at that way for business. Ultimately the only reason for a business to be active in social media is to increase the bottom line. If a business is aimlessly using social media without any organization it won't improve conversion rates. If you want to get anything out of your social media strategy, it's necessary to do the following.
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| A Business Blog is for More Than News |
|  The decision to launch a business blog should not be taken lightly. It's a big commitment. Perhaps the most difficult thing about owning a business blog is keeping it active. So many businesses set out with good intentions only to leave their blog hanging after a few months. If a website visitor clicks over to your blog and sees that the last post was from three months ago, it just looks unprofessional.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:UPCOMING BRICK MARKETING SEO TRAINING WORKSHOPS:
For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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