Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 4, 2012 |
| How to Fix a Google SEO Penalty |
|  Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin updates, penalties are more common. While 90% of penalties aren't severe and the website owner might not even take notice, some penalties can really hit a website hard affecting its overall success. If you think that you've been penalized there are few things that you can do.
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| Social and Content Should Work Together |
|  There are many components that make up a robust online marketing campaign today. It's not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of an online strategy are content marketing and social media.
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| Why Is Internal Linking Important? |
|  Internal linking is also important from a user perspective. Since the search engines will index and rank each page of your site, you have to treat each page as a potential landing page for your visitors. You never want to leave your traffic trapped on a random page of your site! Internal linking helps move traffic through your site, driving them down a pre-determined path of conversion. It minimizes confusion for the visitor, because they know what the next logical step to navigate through your site is. Internal linking also makes for happier user because they don't have to always navigate back to your homepage to travel to another section of your site. That's why a top level navigation and footer are so useful for creating a great user experience-it allows your visitors to click to any page on your site, no matter where they are.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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