Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 10, 2012 |
| Why Don't You Have a Video Marketing Strategy? |
|  In order to compete online today it's important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. But it's not enough. The businesses that really succeed in content marketing are utilizing all of the channels that are available to them, which includes video. Are you one of the businesses that is hesitant to get into video marketing? Why? Incorporating video into your content marketing strategy is still largely an untapped area of opportunity for marketers of small to medium sized businesses. After Google, YouTube has the largest search volume which proves that consumers like watching videos, and may even prefer watching videos to reading an article or a blog post. Since the video marketing environment isn't as saturated as the search marketing environment, why not take advantage of this opportunity?
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| Search Just Got Even More Social |
|  If you've been paying attention to SEO trends at all in the last couple of years you should know that social media is no longer just a branding or customer service tool for business. A social media presence can improve SEO efforts. Both Google and Bing incorporate social signals into their search engine algorithm. However, Bing is now taking social search one step further. Last week Bing launched "the new Bing" and one noteworthy feature is the addition of a dedicated "social sidebar" that will appear on a search results page.
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| Push versus Pull Marketing: Are You Using Both Strategies? |
|  Most companies understand the need for push marketing; especially at the start of a company. However, pull marketing is a newer concept and it has caught the attention of many, and for good reason. Pull marketing takes less effort and is less expensive than more traditional marketing techniques. It also takes advantage of the growing social media and search engine marketing popularity.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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