Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 23, 2012 |
| SEO and Social: It Isn't One or the Other |
|  Search engine results are becoming more and more personalized and depend on factors including your search habits, your social media connections, and your location. For this reason, it's important for businesses to have a local search presence, especially if the business is one that only operates locally. If you are a website owner or business it's absolutely essential to be involved in both SEO and social media. It's not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different strategies, but the two are becoming more converged every day.
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| Does a Successful B2B SEO Campaign Need PPC? |
|  SEO and PPC serve different purposes. While they both help to improve a brand presence on a search engine results page, the nature of each strategy is very different. In PPC, you bid on keywords and pay a specific amount to the search engine every time the ad is clicked on. Once you start a PPC campaign your ad will be featured for specific keyword searches almost immediately. SEO doesn't have the same kind of immediate gratification. SEO is a long term process to get a website featured prominently in the organic section of a search engine results page. If you've reached your SEO goal and have started generating quality traffic and leads organically should you still invest in PPC?
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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