Brick Marketing SEO Newsletter
www.BrickMarketing.com
| March 20, 2012 |
| How Does User Intent Affect Keyword Research? |
|  Quick question-what's the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for "tennis shoes" they are expecting to find a very specific product. A mom looking for new shoes to for when her kids go back to school might search using "tennis shoes" even though her kids don't actually play tennis. They both used the same search phrase to look for different things. Is your site optimized to take user intent into account?
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| Business Blogging: Less Isn't More |
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Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly researched, and include supporting data. The truth is that having expectations this high for many businesses is unrealistic. Since the expectations can't be met on a regular basis it results in only a small number of posts going live on the blog. The perception that it's better to have fewer posts that are more in depth than more posts that briefly discuss a topic is flawed. In fact, the opposite is true. Blogging is unlike other forms of content marketing in that it is less formal and the habits of someone reading a blog is unlike the habits of someone reading a whitepaper. Blog readers tend to browse many different blogs looking for new insights and small bits of information. They rarely have the time to read an extremely long post. If they come across a long post that looks interesting, it's often bookmarked to be read later. It rarely is. CLICK HERE TO READ MORE |
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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