Brick Marketing SEO Newsletter
www.BrickMarketing.com
| December 1, 2011 |
| Should Social Media Be Handled By an Intern? |
|  Should an intern be handling your social media? The long and short answer is no. I've worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you're going to get or how fast they are going to burn out. While college-aged interns may be comfortable using social media than some of your other employees, you should not be putting something so important and valuable as your social media marketing in the hands of an intern.
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| Why Are You Buying Fans, Friends and Followers? |
|  The search engines have said they look at user authority when taking social signals into account in their algorithms. What this means is that a real account, run by a real person with other real people following them, has much more value than a bot account. The people behind the search engines are smart. They know the minute they say something is a ranking factor, the spammers come out the woodwork to try and manipulate it. To counteract this, the search engines don't just look at how many Tweets/Shares you have, but who is doing the Tweeting.
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