Categorizing Your Inbound Links ~ BERBAGI INFORMASI

Brick Marketing SEO Newsletter
www.BrickMarketing.com

September 21, 2011

Categorizing Your Inbound Links

While it's not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any holes in your link building strategy. Do you have hundreds of links from blog commenting but only three local search profiles? Secondly, organizing your link portfolio will alert you to any "bad links" that are pointing to your site. A few is common, but if you are seeing hundreds of links coming from cloaked text, pornography sites, link exchanges and so forth, you might be risking a search engine penalty.
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Social Media Timing Factors

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company's name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks. A well organized social media marketing campaign can create huge opportunities for companies to connect with their target audience on a personal level and keep them engaged with the brand, turning them into loyalists and ambassadors. But before any of that can happen, you have to connect...and connections require timing!
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