SEO Newsletter for 06/21/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: The Pros and Cons of an In House SEO Expert While most small businesses can't afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I've always believed in working with clients that we're a good fit for and not every business... View Article The post The Pros and Cons of an In House SEO Expert appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Website Mistakes that Harm SEO We might not know everything about Google's search algorithm that determines where websites should rank for keyword searches, but Google has given us enough hints over the years about what's important. At the top of the list: quality. Google wants to rank sites that fulfill the needs of searchers; sites that provide a positive experience.... View Article The post Website Mistakes that Harm SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Top Reasons Why SEO is Slow One of the most important points that we try to make to prospective full service SEO clients is that SEO is a slow and sometime very long process.  It's not the kind of marketing tactic that's going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take... View Article The post Top Reasons Why SEO is Slow appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Brand Strength Correlates with SEO Results It’s true that brand strength correlates with SEO results. You'll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It's all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don't include any mention of the brand, just what the searcher... View Article The post Brand Strength Correlates with SEO Results appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Get the Most Out of Your Social Media Investment Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. "What are we getting out of social media?", "Is social media getting us any leads or sales?", and "What is our social media ROI?" are all common questions that executives want answers to. Social media activity certainly... View Article The post Get the Most Out of Your Social Media Investment appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 06/14/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: The Importance of Informational and Transactional Keyword Targeting The first step of a thorough SEO campaign is to conduct keyword research to determine how target audience members are searching. When selecting which keywords to target on existing pages and within new content that will be created going forward, it's important to keep in mind that not all target audience members have the same... View Article The post The Importance of Informational and Transactional Keyword Targeting appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How to Get Natural Links? It's No Secret Inbound links pointing to a website remain a top ranking signal for Google. Having high-quality, relevant websites linking over to your website is a sign of trust which is why an important part of SEO is to actively seek out inbound link opportunities. However, this type of link building is somewhat limited, in that there's... View Article The post How to Get Natural Links? It's No Secret appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Voice Search SEO Best Practices As voice search increases in popularity – is it on your radar when it comes to your SEO campaign? If not, it should be. People are searching for pretty much anything using voice search, it's not just for traffic information or recipes anymore. Why? Because it's so easy to use. It takes less time to... View Article The post Voice Search SEO Best Practices appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How Your Competitors Can Help Your SEO Campaign The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn't be doing before embarking on a campaign. Once you have a handle on this, it's a good idea to see what your competitors are doing. Not... View Article The post How Your Competitors Can Help Your SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Broken Link Building How-To Guide Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO opportunities. You probably know... View Article The post Broken Link Building How-To Guide appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 06/07/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Are You Building an SEO Pyramid or House of Cards? There is a difference between SEO best practices today and the SEO best practices of the past. Google is constantly changing its algorithm, and when it does that means there is the possibility that the methods could change slightly. Back in the early days of SEO the SEO hierarchy of needs (based on Maslow's hierarchy of... View Article The post Are You Building an SEO Pyramid or House of Cards? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How to Evaluate an Inbound Link Opportunity Along with the quality of your website content, inbound links are one of the most important ranking factors that the search engines consider. Inbound links, or links to your website on other websites, essentially help tell the story of your website to the search engines. It shows them what your website is related to and... View Article The post How to Evaluate an Inbound Link Opportunity appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Reasons to Add FAQ Pages to Your Content Marketing Strategy Do you have a frequently asked questions section of your website? If not, it's worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent calling in to customer service), an FAQ... View Article The post Reasons to Add FAQ Pages to Your Content Marketing Strategy appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Using SEO to Improve Branded Search While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can't discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as well.  In fact,... View Article The post Using SEO to Improve Branded Search appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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