SEO Newsletter for 06/15/2018

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Brand Strength Correlates with SEO Results It’s true that brand strength correlates with SEO results. You'll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It's all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don't include any mention of the brand, just what the searcher... View Article The post Brand Strength Correlates with SEO Results appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Local Search: Optimizing for "Near Me" Searches There's no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the "near me" search phenomenon and Google launching mobile-first indexing. For local businesses, it's more important than ever to follow local SEO best... View Article The post Local Search: Optimizing for "Near Me" Searches appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Use Keyword Data to Make On Page Improvements Despite what you might believe, keyword ranking data isn't the "be all, end all" SEO metric to track. That's because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and sales and leads from that traffic) over... View Article The post Use Keyword Data to Make On Page Improvements appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Search Engine Algorithm Proof SEO Tactics As website owners, it's true that much of our business success really is at the mercy of the search engines. Traditional marketing certainly still has its place in the marketing mix, but more often than not people are turning to the search engines when they are in need of a product or service. It's understandable... View Article The post Search Engine Algorithm Proof SEO Tactics appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 Easy Ways to Enhance Your SEO Content The word is out: content is king. We've been hearing it for years but it's clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there's still opportunity for your content to stand out. In... View Article The post 3 Easy Ways to Enhance Your SEO Content appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2018 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 06/08/2018

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Are You Building an SEO Pyramid or House of Cards? Back in the early days of SEO the SEO hierarchy of needs (based on Maslow's hierarchy of needs) went something like this: Content–> Keyword Research–> Onsite Optimization–> Link Building Website owners would create their website content, conduct keyword research using a keyword planning tool in order to determine what keywords should be targeted on each... View Article The post Are You Building an SEO Pyramid or House of Cards? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How Your Competitors Can Help Your SEO Campaign The best SEO campaigns are the ones built on research. The first step is to thoroughly research SEO best practice. You want to know what you should and shouldn't be doing before embarking on a campaign. Once you have a handle on this, it's a good idea to see what your competitors are doing. Not... View Article The post How Your Competitors Can Help Your SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Sometimes It's OK to Ignore SEO Plugins (And Other SEO Tools) Here at Brick Marketing, we're really into WordPress. We use it on all of our sites and always recommend it to clients going through a re-design. At the very least, we recommend it for blogging since it's very user-friendly. To assist with SEO efforts, it's advisable to use an SEO plugin. Our favorite is Yoast.... View Article The post Sometimes It's OK to Ignore SEO Plugins (And Other SEO Tools) appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How a PPC Campaign Complements an SEO Campaign Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we're an SEO firm so we'll strongly support SEO at all... View Article The post How a PPC Campaign Complements an SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Technical SEO Best Practice Checklist The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your content is or how many great inbound... View Article The post Technical SEO Best Practice Checklist appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2018 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 05/25/2018

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: SEO Content Should Be Original Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and the search... View Article The post SEO Content Should Be Original appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » URL Writing Best Practice for SEO Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it is so important to consider the... View Article The post URL Writing Best Practice for SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Everyone in Your Organization Should Learn SEO Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn't equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it's important for everyone in your organization to have at least... View Article The post Everyone in Your Organization Should Learn SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Link Building Opportunities That Are Still Relevant Today Link building has undergone many facelifts in recent years. That is, if you're following a white hat strategy. There are plenty of tactics that are no longer effective and can even harm a site, but there are also plenty that are still relevant today. If you're shying away from link building altogether because you fear... View Article The post Link Building Opportunities That Are Still Relevant Today appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 5 Things to Do as You Start an SEO Campaign The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That's why it's in your best interest to lay the best possible foundation for the campaign to be built... View Article The post 5 Things to Do as You Start an SEO Campaign appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2018 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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