SEO Newsletter for May 6

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May 6, 2015 3 Reasons To Hire an SEO Firm Instead of an In-House Employee   When you do finally get the green light to really ramp up your SEO program you have one of two options; you can either hire an SEO firm to manage and guide your campaign, or you can pull it all in-house and hire a new SEO manager. There are pros and cons to both options, but here are three reasons why an SEO firm might be the better choice. CLICK HERE TO READ MORE  Blog for Better Customers and Clients   There are so many benefits to business blogging. It's a way to share your industry knowledge and be viewed as an authority figure. It's a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customers or clients that "get it". Consumers conduct their research online before making a purchase. They want to know what the product, service, and company selling that product or service is all about.    CLICK HERE TO READ MORE 3 Things to Know About Your Target Audience Before Creating Content   Online marketing today is all about content, content, and more content. This might lead you to believe that quantity is what matters. But content isn't for your bosses that are focused on hitting quotas and it's not for the search engines to improve your SEO (even though that is an important indirect benefit). Ultimately, content is for your target audience. It's for the people that you want to buy your products. Before creating any content you need to keep these people in mind, or else your content won't have its desired effect. CLICK HERE TO READ MORE Create a Content Series to Maintain Engagement    In case you weren't aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you might not be thinking of is the length of the content.   CLICK HERE TO READ MORE Connect With Brick Marketing:

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SEO Newsletter for April 29

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April 29, 2015 Separating the Good Potential Links from the Bad   Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it's no small wonder why! I've seen sites get hit and take more than a year to recover, if they recover at all. And even though there are thousands of articles and videos out there about how you can avoid tripping up the Penguin filters, there are thousands more horror stories about site owners doing what they thought was right and still getting slapped by Google. So what is a site owner to do?   CLICK HERE TO READ MORE  Why You Shouldn't Use a Custom CMS for Your Website Back in the day, many websites were built in programs like Adobe Dreamweaver and then were published to a server to be hosted on the web. Any time adjustments needed to be made including adding or deleting content - you had to open Dreamweaver, make the changes, and then republish to the web. In the past decade or so, content management systems (CMS for short) have made producing and managing a website a much easier task to manage. CLICK HERE TO READ MORE     3 Reasons Why You Need a Content Marketing Strategy If you are a one-man content creation show you probably don't need a written content marketing strategy because you are the writer, the publisher, the editor, and the promoter all rolled up into one! But the minute someone else comes into the picture you need that written content marketing strategy because it protects you, your content plan, and your brand. Here are 3 reasons why you need a content marketing strategy as soon as more than one person is involved.  CLICK HERE TO READ MORE     5 Tips for Curating Social Media Content    If you've decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you've probably noticed (and likely why you've waited this long to get going in the first place), it takes a lot of hard work and time to create high quality content on an ongoing basis. You may be lucky to publish one new blog post a week. CLICK HERE TO READ MORE Connect With Brick Marketing:

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How to Write Title Tags for Your Web Pages

When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page.
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Before I give you a step-by-step guide to writing title tags, let's define what they actually are and see why they are important.
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