Brick Marketing SEO Newsletter for January 13

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January 13, 2015 No SEO Firm Can Guarantee Organic Results   A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it's not all that surprising to have one hitting hard for a deliverable. CLICK HERE TO READ MORE  Your Last Touch Point Isn't The Only One That Matters   Traditionally, when we are tracking conversions we look at one moment in time. Did they fill out that form? Did they download that white paper? Did they register for that demo? We then backtrack one step and see what they did just before they converted. Were they reading a blog post? Did they respond to an email? That last touch point gets all the glory and is hailed as a top conversion thoroughfare!   CLICK HERE TO READ MORE When It Comes to Web Design, Less is More Comparing today to say 10 years ago, a lot has changed in terms of the internet. Back in the early 2000s, a large percentage of people accessed the internet via dial-up or DSL. Today, the majority of users access the web via high-speed broadband connections or super-fast 4G wireless networks. Our infrastructure is capable of handling high definition images, extensive multimedia, and interactive content. CLICK HERE TO READ MORE     How to Improve Your AdWords Keyword Quality Score If you want to improve the placement of your Google AdWords ad on the results page, you need to improve your ad rank. Ad rank is calculated using a combination of bid amount and Quality Score. So essentially, you can't just throw money at Google and see a boost. The ad's Quality Score needs to be good too. CLICK HERE TO READ MORE How Long Should Blog Posts Be?    Once we convince our clients that a blog hosted on their company website is an SEO "must have", we usually get two questions. The first question, "How often should we publish blog posts?" The answer to that is as often as you can while maintaining high quality content. Regular posting means more web pages on the site that can rank for your industry keywords and keeps your social accounts active with links pointing back to your site.   CLICK HERE TO READ MORE Connect With Brick Marketing:

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Brick Marketing SEO Newsletter for January 6

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January 6, 2015 SEO Clients Can't Disappear From the Process   If you're in the market to hire an SEO firm, here's one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you're outsourcing the work so that you don't have to deal with it and you can just review monthly reports you will be in for a big surprise. CLICK HERE TO READ MORE  Google Never Told Us to Stop Link Building   There's a lot of talk in SEO circles about how SEO has changed and it's more about content marketing and social media today instead of link building. While it's absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece of the puzzle too. It's a different kind of link building than what we were doing in 2010, yes, but it's still worth doing. If you're unconvinced and living in a constant state of fear of the Penguin and have sworn off link building, here's something to consider.   CLICK HERE TO READ MORE You're Missing Out on Traffic if Your Site Is Not Mobile Friendly We can't say we didn't see this one coming. For awhile now there's been talk of when Google would start taking "mobile-friendliness" into account when determining search ranking. As of right now, that hasn't happened yet. CLICK HERE TO READ MORE     Do Your LinkedIn Groups Research to Increase Visibility According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren't joining too many of them. The highest percentage (33.1%) of users are a member of 1-9 Groups. The second highest percentage (23.6%) of users are a member of 10-19 Groups.  CLICK HERE TO READ MORE Questions to Answer While Developing a Blog Strategy    If you're just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it's in your best interest to start utilizing it ASAP. Here are some questions that you should answer as you develop a blog strategy.  CLICK HERE TO READ MORE Connect With Brick Marketing:

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Happy New Year from Brick Marketing

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Connect With Brick Marketing

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Rapid removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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