Brick Marketing SEO Newsletter for October 28

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October 28, 2014 One Link Can Drive Dozens of Visitors    With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link profile in an attempt to get on the right side of the algorithm. CLICK HERE TO READ MORE    Who Are Your Real Online Competitors?   Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market share? But when it comes to succeeding online it's important to remember that your major offline competitors might only be a tiny blip on the online landscape. CLICK HERE TO READ MORE Why You Must Be Blogging for SEO Success   Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you're already halfway there. If you don't, it's time to add one! Of course, having a blog and maintaining a blog are two separate things. CLICK HERE TO READ MORE  Where Are Your Visitors Coming From? For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it-content you create for other sites helps build referral links, and those referral links can drive quality traffic over time. CLICK HERE TO READ MORE   3 Steps to Content Marketing Success   If you want to do content marketing right, it's not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to be effective. If you want your content marketing efforts to be successful, follow these 3 steps.   CLICK HERE TO READ MORE   Connect With Brick Marketing:

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Announcing the New Brick Marketing Website!

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Brick Marketing is proud to announce our first BRAND NEW website in 5 years!! Check it out and let us know what you think! http://www.brickmarketing.com/   Above is just a sample of the new and improved Brick Marketing website. Click on the image to visit our new site and take a look at Brick Marketing's current and newest offerings. Connect With Brick Marketing:

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Google Pushed Penguin 3.0 Live

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October 23, 2014 Google Pushed Penguin 3.0 Live    On October 19th Google officially confirmed they pushed Penguin 3.0 live. Even though it's called Penguin 3.0 it's actually the 6th iteration of the link spam fighting algorithm update. This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers crossed that the last year of link cleanup and link building is enough to put them on the right side of the Penguin line in the sand.   CLICK HERE TO READ MORE    Keyword Rich Domains Don't Get You to the Top of the SERPs   Ten years ago, one of the best ways to help your website fight it's way to the top of the SERPs was to choose a keyword rich domain name. For instance, things like buycustomtshirts.com, cheapcarribbeancruisevacation.com, or bostontoyotadealer.com (no offense if those are anyone's real domains!) are exact match domains based on very specific keywords.   CLICK HERE TO READ MORE Hi, I'm Looking to Build Relevant Link Exchanges...   Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and "wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic." Where to begin... CLICK HERE TO READ MORE  4 Places Where You Should Be Distributing Content To see content marketing results, it requires the proper mix of content creation and content distribution. You can't be doing one without doing the other. If you're creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right channels and in multiple channels in order to expand its reach. Content distribution also requires an investment and time commitment. Here are 4 places where you should be distributing your content.  CLICK HERE TO READ MORE     How to Make the Most of Your Content Marketing Efforts   A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it's what generates natural inbound links. If you are going to invest in content marketing, it's worthwhile to make the most of it. CLICK HERE TO READ MORE   Follow Brick Marketing!

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