Brick Marketing SEO Newsletter for April 1

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter.

 

You may unsubscribe if you no longer wish to receive our emails.

Brick Marketing SEO Newsletter www.BrickMarketing.com April 1, 2014  How to Measure SEO Campaign Success with Analytics SEO is an online marketing function that is built for the long term. If you start SEO one month, there's a very small chance that you are going to see much improvement the next month. However, as the SEO campaign moves along and you are producing SEO content and generating quality inbound links you should start to see some positive things start to happen. Getting analytics up and running on the site is necessary in order to measure campaign success. Google analytics is the industry standard. After all, it's information that's coming straight from the source. Here are 5 key metrics that provide insights regarding SEO campaign success.   CLICK HERE TO READ MORE  Think Like a PR Pro to Execute SEO The shifts that have occurred in the SEO industry also mean that SEO professionals need to have a shift in their mindset too. SEO is no longer simply about adding some keywords to your existing content and looking for any opportunity to get a link. It needs to be much more strategic than that. Instead of adding any relevant keywords, they need to be the right relevant keywords that will attract an audience that is most likely to be interested in your product or service and could be at any point of the buying cycle. Instead of obtaining any link, it's about finding link opportunities that adhere to the Webmaster Guidelines, are related to your niche, and will actually generate traffic to your site in addition to giving you SEO "link juice". Obviously, these links aren't easy to come by and require a lot of work. CLICK HERE TO READ MORE What You Offer Dictates Keywords Even though it's important to take a natural approach to SEO today, keywords still play an important role in generating visitors from the search engines. It's not about stuffing keywords into your content- that will get your site flagged as spam. But the keywords that you want your content to appear for do need to be there, however subtly. This is why keyword research remains one of the first steps in an SEO campaign. The keywords that are researched and then selected are implemented throughout the business website and every other piece of online content that is published. While it might seem obvious, the primary criteria that needs to be used when selecting keywords is whether or not that keyword is 100% accurate in depicting the products or services that you offer. Sometimes a website owner can pay too much attention to the wrong things when conducting keyword research.   CLICK HERE TO READ MORE Visitors Should Come From Many Traffic Sources As an SEO company we are obviously going to tout the importance of SEO. When target audience members are looking for a product or a service that you sell, there's a good chance that they will turn to the search engines. If your SEO campaign is working and you have content that matches their search query, you will be more likely to appear for the search and in turn generate traffic to the site.   CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

Read more »

Brick Marketing SEO Newsletter for March 25

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter.

 

You may unsubscribe if you no longer wish to receive our emails.

Brick Marketing SEO Newsletter www.BrickMarketing.com March 25, 2014  Let Your Audience Choose How They Want to Interact with You No one can deny that long-term impact of social media interactions. Although a lonely tweet might not result in an immediate sale, that tweet might be the first step in the long series of interactions your brand has with a member of your target audience who ultimately becomes a customer. But although big social networks like Facebook and Twitter have millions of users, that doesn't automatically mean that each platform is perfect for your brand or your audience.   CLICK HERE TO READ MORE  Consider the B2B Sales Cycle When Measuring SEO Success During initial conversations with potential new SEO clients we always try our best to convey that an SEO strategy is built for the long term. A client might not see much movement within the first few months, or even within the first year if it's a competitive niche. New clients often claim that they "get it", launch into the new campaign, and then within a few months the questions start coming. "Why hasn't my ranking improved for such and such keyword?" "How come my visitors aren't trending upward yet?"   CLICK HERE TO READ MORE Filling in the Content Void I came across this great post by Julie Joyce on Search Engine Land about using the YouTube keyword tool as a way to find link building opportunities. As Julie says; Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your PPC campaigns. What's really fantastic for me is that you can generate the truly random and crazy search terms that help you find those hidden gems on the Internet - the sites that might not yet be inundated with link requests or spammed up with paid links. You can find a void and fill it. CLICK HERE TO READ MORE 3 Reasons Your Organic Growth Has Flat Lined Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn't mean Google recognizes them instantly), seeing nothing but a plateau is a hard pill to swallow, especially when you've been doing all the "right" things.   CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

Read more »

Bigger Isn't Always Better When it Comes to SEO

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter.

 

You may unsubscribe if you no longer wish to receive our emails.

Brick Marketing SEO Newsletter www.BrickMarketing.com March 13, 2014  Bigger Isn't Always Better When it Comes to SEO Many small business owners feel like if only they had a bigger budget and a bigger team they could really make huge strides with their SEO campaigns. But thousands of businesses are one-man-shows or two-man teams at best, and their SEO "budget" is really whatever funds they can pull together to invest in a custom blog design, a few industry associations, and maybe to sponsor a local event. I've spoken with plenty of site owners over the years who think the bigger brands must have it made! All they have to do is throw money at SEO and watch their rank and organic visitor count rise, right? But not even the biggest brands in the world can guarantee SEO success.Benjamin Spiegel has worked with some of the world's biggest brands, but he has found that having a big name and budget doesn't always equal big SEO success. CLICK HERE TO READ MORE  Nofollow Links Will Generate Traffic Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms.   CLICK HERE TO READ MORE Grow Your Online Authority with Real-Time Social Interactions I'll admit that I am one of the many business owners out there who like to think that there are more than 24 hours in a day. I always hope I can get more done in a day than I really end up pushing through and unfortunately one of the easiest things to shuffle around to the back burner is social interactions. Thanks to social media management tools like HootSuite it's incredibly easy to schedule out updates days, weeks, or even months in advance. While this is a huge relief for me because I know that something will be going live every day, it also means that sometimes I don't make give as much priority to real-time social interactions as they deserve. As social media expert Greg Finn pointed out, site owners and marketers need to; Hustle & interact. We are in an age where shortcuts and tricks don't exist. Join G+ Communities, post great content, make schedules and stick to them and you'll be surprised.   CLICK HERE TO READ MORE What You Must Have Before Pitching Guest Content An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren't just going to link over to your site for no good reason. You'll have to give something to get something (in this case, a link) in return. In many cases, specifically in the B2B sector, what a site is looking for is great content that is going to improve the quality of the site and help to achieve more traffic. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

Forward This Email to a Friend that is Interested in SEO! This email was sent to sragen.news@gmail.com by newsletter@brickmarketing.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

Read more »