Google’s Panda Quality Guidelines Leaked to the Public

 

This newsletter is sponsored by Quiet Light Brokerage How much is your web business worth? Find Out Today! 5 Must-Visit SEO Conferences for the Rest of 2012   With Google quickly changing the way it ranks websites and newcomers like Bing beginning to increase their market share of web searchers, the concept of search engine optimization is rapidly evolving. Keeping up with the constant changes can be difficult but, no matter the effort required, it is absolutely imperative that you do; the very life of your website depends on your ability to draw good, targeted visitors and there is no source of quality traffic better than that offered by search engines. If you're interested in learning more about this changing landscape and the myriad of ways that it affects your success as a web developer or blogger, check out these five must-visit SEO conferences for the rest of 2012:   Keep reading... Advertisement Coffee Shop Millionaire Have you ever seen those people at the coffee shop with their laptops who seem to spend all day there in their t-shirts and flip flops? What do they do? Don't they have a job? Learn the secret of these people... View the video More Articles Google's Panda Quality Guidelines Leaked to the Public  If you have been hanging around Site-Reference for a while, you may remember my article last year about the leaked document, the 2011 Google Search Quality Handbook. The handbook is a training manual for human raters who perform testing during the beginning stages of Google's algorithm changes. The raters' opinions are not used to directly influence rankings, but they are a guide to test improvements to the algorithms. Since Google could never handle the magnitude of sites in its index, it employs these human raters via companies like Leapforce and Lionbridge, to assess the success of potential algorithm changes by rating the sites that are returned for varying search queries. If raters ascribe high marks, an algorithm change may stick. The handbook was recently updated with 32 additional pages including a new section added called "Page Quality Rating Guidelines." SEO experts suggest the section was added post Panda and helps raters identify page quality easier. Keep Reading Marketplace Free SEOMoz Trial Use what the pros use!  SEOMoz is widely recognized as the industry leading tool for optimizing and improving the rank of your website. You don't need to buy today - signup today and try it out for free for 30 days to see what you've been missing! Learn More... A Simple Way to Generate Word of Mouth Referrals Nothing is more effective than word of mouth referrals to generate sales.  This new innovative app taps into the power of word of mouth referrals to help generate sales for your business.  This is truly using Facebook to grow your business! Learn More

 

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4 Cutting-Edge Videos Every Successful Entrepreneur Should See

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QUESTION: Why are tens of thousands of smart, web-savvy entrepreneurs and business owners like you so eager to take a look inside the brand new Small Business Success Club? ANSWER:Because as one of the fastest growing sites in the United States for entrepeneurial and small business success it contains the latest videos, articles, whitepapers and case studies on how companies like yours are significantly growing customers, sales and profits DESPITE the slow economy. Inside the Small Business Success Club you will discover: A revolutionary new system for capturing, nurturing and converting leads into clients 4 cutting-edge videos every aspiring entrepreneur should see How to increase your conversions with highly-targeted communications 7 easy ways of saving time and money with marketing automation Real life examples and case studies of how these cutting edge strategies are being applied in your industry Plus so much more (new content gets added to the site frequently) Special offer for Brick Marketing Subscribers... Because of my relationship with Brick Marketing I'd like to invite you to get complimentary lifetime membership with no hidden fees and no catches. Go to the link below to see for yourself how thousands of small businesses just like yours are growing customers, sales and profits DESPITE the slow economy using secrets hidden inside  The Small Business Success Club. I should know, I've used the cutting edge strategies you'll find at the site below to take my company from a brand new start up in my spare room to over 200 employees and making INC 500's 'Fastest 500 growing companies in America' the last 5 years running. I'd love to help you do the same. >> Go here to get your complimentary membership to the Small Business Success Club Stop the insanity of trying to do it all yourself and start growing your business immediately after learning from some of America's fastest growing companies. Sincerely, Scott Martineau Co-founder of Infusionsoft Founder of Small Business Success Club       Scott Martineau is a best-selling author and co-founder of Infusionsoft, the leading sales and marketing automation software for small business. Recently, Infusionsoft was recognized as the fastest growing company in Arizona by the Phoenix Business Journal and has appeared five times on the Inc. Magazine 500 | 5000 list.

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How to Structure an SEO Campaign

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Brick Marketing SEO Newsletter www.BrickMarketing.com September 12, 2012 How to Structure an SEO Campaign  If you're a website owner that's new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start?  The first step to finding success with SEO is to develop a strong website that has lots of good content that is beneficial to target audience members. Focus on their needs first, without worrying about SEO. Once you're confident that your content will keep the attention of website visitors and get them to convert and is worthy of putting in the SEO effort, you can then get started with optimizing it for search.   CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Boston SEO Workshop Training on October 10, 2012 - Register Now! Automate Your Sales and Marketing  Learn how to generate customers with Facebook in HubSpot's free ebook! Relevance Should Determine Selected Keywords  Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn't effective. Instead, keyword research should be performed for every page of a website. This process can be relatively quick and painless for a small website, while it can be overwhelming for a large site. Either way, it needs to be done.  The keyword research process involves using a keyword research tool like the one that Google provides for free. Brainstorm potential keywords that people might use to find a given page of your site, enter them into the tool, and see what suggestions come up. The Google keyword tool will provide you with the number of monthly searches for each suggested keyword and will tell you whether the competition for that keyword is high, medium, or low. The competition typically correlates with the number of searches. The higher the search volume, the higher the competition is for those keywords.   CLICK HERE TO READ MORE 5 Content Marketing Research Tips Coming up with new topics for your content marketing campaign can be tricky, but it's not nearly as hard and most site owners and marketers seem to think it is! Here are five content marketing research tips to help you take your content marketing to the next level and always have a source of great topics on hand.   CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  SEO Workshop Trainings  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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