SEO Newsletter for 07/26/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: When Business is Slow Don't Give Up on SEO One thing that I am constantly stressing to my clients is that they can't let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn't working for them and they should just cut... View Article The post When Business is Slow Don't Give Up on SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Don't Take a Cookie Cutter SEO Approach If you're in the market for an SEO service provider, it's important to do your research and check with references before making an informed decision. Depending on the industry you are in, you might find that there are SEO companies that specialize in it. At first glance this might seem like the best option. You... View Article The post Don't Take a Cookie Cutter SEO Approach appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How to Tell if a Link Will Be Beneficial to Your SEO Program At a very high level, SEO really comes down to two things; the quality of your website content and the quality of your inbound links (links to your website that exist on other websites). If your content is well-optimized, it can appear in the search engines. And links that point to web pages on your... View Article The post How to Tell if a Link Will Be Beneficial to Your SEO Program appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 Advertising Mistakes That Can Negatively Affect SEO It's important to take an integrated approach to online marketing and advertising efforts. SEO is important but as an SEO firm, we'll be the first to admit that it often isn't enough in today's crowded web space. It's worthwhile to invest in other online marketing opportunities and seek out additional sources of revenue that are... View Article The post 3 Advertising Mistakes That Can Negatively Affect SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How FAQ Pages Can Help SEO Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find an answer. Having this content listed prominently on the website also makes the lives of the customer service/sales team much easier. They won't need to... View Article The post How FAQ Pages Can Help SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 07/19/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Everyone in Your Organization Should Learn SEO Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn't equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it's important for everyone in your organization to have at least... View Article The post Everyone in Your Organization Should Learn SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 SEO Reasons to Have a Business Blog There are many benefits of operating a business blog and updating it with quality content on a regular basis. Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news. Over time, a blog can become a sort of... View Article The post 3 SEO Reasons to Have a Business Blog appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » On Page SEO Is More Complex Than You Think There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need... View Article The post On Page SEO Is More Complex Than You Think appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » How to Maintain Your SEO Rankings After continually working your SEO program for at least the past six months, you’re now starting to see how much the program is paying off. You’ve been regularly publishing new content, sharing posts on social media, and earning valuable links in the process. As you continue to do these activities, your organic traffic should be consistently... View Article The post How to Maintain Your SEO Rankings appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » The Argument Against Specialized SEO Services Many companies understand the importance of SEO, but just don't have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO within a certain industry. Is... View Article The post The Argument Against Specialized SEO Services appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 07/12/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Local Search: Optimizing for "Near Me" Searches There's no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the "near me" search phenomenon and Google launching mobile-first indexing. For local businesses, it's more important than ever to follow local SEO best... View Article The post Local Search: Optimizing for "Near Me" Searches appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Moving from Local SEO to National SEO Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it's best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination of local and national SEO strategies,... View Article The post Moving from Local SEO to National SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Outbound Linking Guidelines to Follow When it comes to SEO, website owners are so concerned about generating inbound links that they sometimes forget that on the opposite side of the spectrum, outbound links matter, too. Yes, it's important to generate inbound links because they instill search engine trust in a website, but outbound links are also crawled by the search... View Article The post Outbound Linking Guidelines to Follow appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Scam Alert: Negative SEO Extortion Emails Spammy SEO firm emails are certainly nothing new and we've covered this topic before in the blog. Still, these emails are still prevalent as poorly run and spammy firms try to suck unknowing potential clients in by using negative, fear based tactics. Here’s a look at what these emails look like and why these tactics... View Article The post Scam Alert: Negative SEO Extortion Emails appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Find a Balanced Working Relationship with Your SEO Firm Signing on to work with an SEO firm is a big step for any company. It's an attractive option for SMBs that don't necessarily have the budget to hire an SEO professional to work in-house, but understand how critical the work is. Outsourcing to a trusted firm is the next best option. Yet, the client... View Article The post Find a Balanced Working Relationship with Your SEO Firm appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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