SEO Newsletter for 02/22/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: 3 Key Responsibilities of SEO Clients For many businesses, especially of the small to medium sized variety, it makes the most sense to outsource SEO work to an SEO company, rather than hire in-house SEO specialists (too expensive) or assign the work to an already overstretched current employee (the work won't get done). However, just because you're outsourcing the work, it... View Article The post 3 Key Responsibilities of SEO Clients appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO Responsibilities to Execute Monthly There are essentially two phases of an SEO campaign. The up-front work like competitive analysis, keyword research, and making on-site SEO recommendations for existing content is phase one. Once that's complete, you move onto phase two, which is the ongoing component of SEO that supports that up-front work. An SEO campaign builds gradually, month to... View Article The post SEO Responsibilities to Execute Monthly appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO Success: Are You Getting in Your Own Way? Smart business/website owners know that they don't want to get on Google's bad side since SEO success translates to business success. So, they do everything to "play nice" and follow Google's SEO best practices. They optimize their website content in a natural way, look for relevant inbound link opportunities and pursue them, and write content... View Article The post SEO Success: Are You Getting in Your Own Way? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 5 Link Building and Content Mistakes to Stop Making Link building and content marketing are no longer separate SEO entities. Essentially, they are the same thing today. In order to build valuable inbound links to your site, you need to be creating high-quality content that is going to get noticed. Even with this knowledge, there are plenty of link builders and content marketers making... View Article The post 5 Link Building and Content Mistakes to Stop Making appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 Keys to Building a Solid SEO Campaign Foundation If you're just getting started with SEO, one of the most important things to keep in mind is that SEO is all about the long-term. There's no such thing as overnight success and anyone who tells you differently is lying. This is why it's so important to take the time up-front to build a solid... View Article The post 3 Keys to Building a Solid SEO Campaign Foundation appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 02/15/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Why the Meta Description Still Matters Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. But that led to problems since sneaky webmasters were stuffing the tags with irrelevant keywords designed to generate a lot of traffic. It wasn't resulting in the best... View Article The post Why the Meta Description Still Matters appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 5 Prominent Places for Keywords to Appear Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn't mean that keywords aren't important for SEO. Keywords are still used as search terms and the websites that naturally incorporate targeted keywords into their... View Article The post 5 Prominent Places for Keywords to Appear appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Don't Believe These 4 SEO Linking Theories The Google Penguin update may have been years ago now, but it's had a lasting impression on website owners, especially those that were hit with a penalty. To some, "link building" has become a dirty word and they try to stay away from it. The problem with that approach is that inbound links remain a... View Article The post Don't Believe These 4 SEO Linking Theories appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 Ways to Reuse Your SEO Content One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that's worth linking to and that will rank organically... View Article The post 3 Ways to Reuse Your SEO Content appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO Tasks to Complete Every Month Unless you're a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines. And, unlike other marketing tactics, SEO isn't something that you can start and stop. SEO is all about long term gains and there are tasks that need to be completed every month in order to... View Article The post SEO Tasks to Complete Every Month appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 02/08/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: 4 Reasons Why Your Search Traffic Has Dipped Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every business has a... View Article The post 4 Reasons Why Your Search Traffic Has Dipped appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Where to Go for SEO Content Inspiration If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don't have much writing experience. Perhaps the hardest part of producing quality content on a regular basis is coming... View Article The post Where to Go for SEO Content Inspiration appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Why Fixating on Rank is a Waste of Time Search engine rank hasn't been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it's... View Article The post Why Fixating on Rank is a Waste of Time appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Follow These Rules When Adding Outbound Links to Your Site In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website. This is for good reason since it's an important search engine ranking signal (one of the top 3 ranking signals, in fact). However, there's another type of linking that the search... View Article The post Follow These Rules When Adding Outbound Links to Your Site appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Make the Most of an SEO Investment by Doing These 5 Things SEO requires an investment of both time and money. Even if you decide to do the work in-house, that's an investment of time (and time is money, right?). And when you outsource the work you're still putting in time because you can't disappear from the process entirely. An SEO provider needs your approvals and feedback... View Article The post Make the Most of an SEO Investment by Doing These 5 Things appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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