SEO Newsletter for 02/15/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: Why the Meta Description Still Matters Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. But that led to problems since sneaky webmasters were stuffing the tags with irrelevant keywords designed to generate a lot of traffic. It wasn't resulting in the best... View Article The post Why the Meta Description Still Matters appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 5 Prominent Places for Keywords to Appear Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn't mean that keywords aren't important for SEO. Keywords are still used as search terms and the websites that naturally incorporate targeted keywords into their... View Article The post 5 Prominent Places for Keywords to Appear appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Don't Believe These 4 SEO Linking Theories The Google Penguin update may have been years ago now, but it's had a lasting impression on website owners, especially those that were hit with a penalty. To some, "link building" has become a dirty word and they try to stay away from it. The problem with that approach is that inbound links remain a... View Article The post Don't Believe These 4 SEO Linking Theories appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 3 Ways to Reuse Your SEO Content One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that's worth linking to and that will rank organically... View Article The post 3 Ways to Reuse Your SEO Content appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO Tasks to Complete Every Month Unless you're a powerhouse brand, you need to be doing SEO in order to generate traffic from the search engines. And, unlike other marketing tactics, SEO isn't something that you can start and stop. SEO is all about long term gains and there are tasks that need to be completed every month in order to... View Article The post SEO Tasks to Complete Every Month appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 02/08/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: 4 Reasons Why Your Search Traffic Has Dipped Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every business has a... View Article The post 4 Reasons Why Your Search Traffic Has Dipped appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Where to Go for SEO Content Inspiration If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don't have much writing experience. Perhaps the hardest part of producing quality content on a regular basis is coming... View Article The post Where to Go for SEO Content Inspiration appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Why Fixating on Rank is a Waste of Time Search engine rank hasn't been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it's... View Article The post Why Fixating on Rank is a Waste of Time appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Follow These Rules When Adding Outbound Links to Your Site In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website. This is for good reason since it's an important search engine ranking signal (one of the top 3 ranking signals, in fact). However, there's another type of linking that the search... View Article The post Follow These Rules When Adding Outbound Links to Your Site appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Make the Most of an SEO Investment by Doing These 5 Things SEO requires an investment of both time and money. Even if you decide to do the work in-house, that's an investment of time (and time is money, right?). And when you outsource the work you're still putting in time because you can't disappear from the process entirely. An SEO provider needs your approvals and feedback... View Article The post Make the Most of an SEO Investment by Doing These 5 Things appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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SEO Newsletter for 02/01/2019

You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. View this email in your browser Here are the latest Brick Marketing Blog Posts from This Week: Excerpts: 4 Things That Will Always Add Value to an SEO Program One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time. As the Google algorithm has become more evolved, many SEO practices have fallen by the wayside.... View Article The post 4 Things That Will Always Add Value to an SEO Program appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Keyword Relevancy is More Important Than Search Volume One of the first steps of an SEO campaign is to conduct keyword research to determine which relevant keywords people are using to search for the products and/or services offered. Once keywords have been researched, the next step is to select which ones to use. When undergoing the keyword selection process of onsite optimization, many... View Article The post Keyword Relevancy is More Important Than Search Volume appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Clean Up Organic Listings to Increase Click Through Rate There's a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through when they see your... View Article The post Clean Up Organic Listings to Increase Click Through Rate appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Ways to Win at Local SEO When someone is looking for a local business or service, they might ask trusted friends and relatives for suggestions, but more often than not the first place they head is Google. They type in what they want, browse the search results, and go from there, which is why any local business that wants to earn... View Article The post Ways to Win at Local SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » 5 Signs You're Working with a Reputable SEO Firm SEO requires a significant investment, mostly because it's a service that never really "ends." An SEO campaign should really be ongoing, so unless you have the resources to do the work in-house, you'll always need to be outsourcing it to an SEO firm. Of course, you want to make sure that you're working with a... View Article The post 5 Signs You're Working with a Reputable SEO Firm appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Copyright © 2019 Brick Marketing, All rights reserved. You are receiving this email because you signed up to receive the Brick Marketing SEO newsletter. Our mailing address is: Brick Marketing 101 Federal Street Suite 1900 Boston, Ma 02110 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

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